Supreme Villain Viral Marketing

While working at Suburban Noize Records, a couple of the artists on the roster decided to join forces under the name “Supreme Villain.” The artists wanted to focus on famous villains over time and I came up with the viral marketing idea to post their logo over images of some of the most famous movie villains of all time. We printed a number of these posters and hung and plastered them throughout town. Because of this, searches for “Supreme Villain” rose exponentially and their social platform increased around 700% within a few weeks of the posters going up. A huge success for the artists and label.